A new life for Pia Rame's costumes
Sartoria Pia Rame has created thousands of stage costumes during more than 50 years of brilliant activity – an artistic and cultural heritage now taken over by Nadia Venegoni and Tiziana Materozzi, to give life to La Nuova Sartoria.
Nadia Venegoni has worked at Sartoria Pia Rame for more than 20 years. Her long experience and her love for this creative job have lead her to carry on in the costumiers business together with Tiziana Materozzi, whose professional background lies in publishing, contemporary art trading and most of all in advertising: she has worked for leading agencies as an account manager, in which capacity she used to collaborate with Sartoria Pia Rame.
La Nuova Sartoria was born in April 2007 in a new location, still in the heart of Milan.
This historical handing over has given a boost to a flourishing business aiming to position itself as a reference for costume designers, stylists and producers, providing costumes for hire and costume production for television, cinema and advertising.
Pia Rame–a life in the show business
Pia Rame comes from a family whose stage tradition go back to the XIX century. She was already in the costumiers business when she opened her own workshop in Milano in 1962. Her atelier soon started making costumes for theatre, television and cinema, collaborating also with Josè Viñas, the well-known costume designer working for the Casino de Paris in Las Vegas and the Casino Ruhl in Nice.
Pia Rame has dressed the greatest Italian actresses (Lilla Brignone, Valeria Moriconi, Tina Lattanzi, Marina Malfatti, Marina Bonfigli, Lina Volonghi, Mariangela Melato, Lella Costa and more) and pop singers (Mina, Ornella Vanoni, Milva, Iva Zanicchi, Loredana Berté, the Pooh, Miguel Bosé and more) and produced all of the stage costumes for Dario Fo and Franca Rame.
She has dressed most of the Italian revue stars, from Wanda Osiris to Valeria Marini, Amanda Lear, Natalia Estrada, Lorella Cuccarini, Laura Freddi, Pamela Prati, Simona Ventura, Paola Barale, Mara Venier, Roberta Lanfranchi, Carmen Russo, Claudia Koll and more.
A thrilling collaboration with stylist Gianni Versace has lead Pia Rame to haute couture production and big costume production for the stage: Maurice Béjart's ballets in Bruxelles, Bob Wilson's operas at Teatro la Scala, Richard Strauss' Capriccio at San Francisco Opera House and Covent Garden, classical plays at Teatro Olimpico in Vicenza and the Siracusa theatre, and more.
Listing here every production and artist linked to Pia Rame's costumes would be impossible, such is her place in the history of theatre and television in Italy.